The Lego company was founded by Ole Kirk Christiansen, a carpenter from Billund, Denmark. The company struggled during the Great Depression, and he began making wooden toys. Christiansen changed https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ the name of the company “Lego,” which is an abbreviation for leg godt (which means “play well” in Danish).
In 1934, Lego began using plastic bricks in its production. The first Lego sets were also promoted. The company also created a new division, Dakta which would focus on educational products.
Throughout the latter part of the 20th century Lego continued to expand its product line and marketing efforts. In 1971 Lego introduced furniture pieces and dollhouses. Then in 1974 the first Lego human figures were released. These later developed into the minifigure designs that are still used today. Lego began to develop more advanced Lego Technic sets for older children.
In 1987, Lego introduced the World Cup Lego building competition for children to compete in. The event took place in Billund and 38 kids from 17 different countries took part. Lego began to create themes in the same year, and were viewed as systems within an overall system. These included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. Lego also departed from its standard smiley face for the first time in 1988, with the introduction of a line of pirate Lego figures with a variety of different facial expressions and expressions.
In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of popular characters such as Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. Both critics and fans were averse to this change.